Brand Marketing
Social Media is a powerful tool to support your branding and marketing strategy.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your marketing actions on social media.
The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it too lofty and broad that it’s unattainable or impossible to measure.
In this post, we’ll walk you through steps to create a winning social media strategy of your own.
Contact us should you need collaborative brand marketing support.
How to create a social media strategy
- Step 1. Choose social media marketing goals that align to business objectives
- Step 2. Learn everything you can about your audience
- Step 3. Get to know your competition
- Step 4. Do a social media audit
- Step 5. Set up accounts and improve profiles
- Step 6. Find inspiration
- Step 7. Create a social media content calendar
- Step 8. Create compelling content
- Step 9. Track performance and adjust your social media strategy accordingly